Cineworld 4DX draws you into the movie through a spectacle of flashing lights, air pulses, kinetic chairs, mist, fog and so much more. For this partnership we have been asked to create an almost impossible task of creating a TikTok-filming experience that would also prompt viewers to switch off their phones. We've decided to flip the scene and, instead of having people film the screen, we asked them to become actors in a series of scenes where they would film themselves. This improv-based audition was flawlessly spearheaded by Adessayo Talabi (@SimplySayo), a magnetic creator and self-proclaimed drama queen.

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Creative & Art Direction: Alessandro Fantini & Milan Desai

Production: Electric Robin