For the first ever italian brand campaign (and during Covid times) we wanted to capture the quintessence of Italy through a vivid tapestry of its people, traditions and passions. We created a 360 campaign that celebrates the diverse and extraordinary community of creators: from family and grandparents to talented chefs. The campaign is centered on representing the culture, traditions and passions of Italy while emphasizing our commitment to investing in the italian market and fostering a positive, safe and inclusive environment for all.

If you can picture it, it's all here.

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Creative & Art Direction: Alessandro Fantini

Creative & Production: AKQA Italy