Having become the first ever Title Sponsor for W6N, we partnered up with Six Nations for 2 consecutive years. Delivering a more than a 360-campaign across multiple markets, we created 2 campaigns that included a multiple of assets (announcement videos on socials and BVODs, LED boards for the pitch, lockup for the Title Sponsor and more). We bet big on rugby in these two years and we wanted to make it as inclusive and safe an experience as possible, leveraging also our product evergreen campaign "Swipe Out Hate".

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Creative Direction: Alessandro Fantini

Campaign Production 2023: Preen

Campaign Production 2022: Dark Horses

Media: Zenith

Media Partnership Production 2023: News UK