For the first fully Product Feature led In-App campaign, we've partnered up with Gravity Road to announce the new TikTok Avatars feature. This campaign paved the way to collaboration between Brand&Creative, Product Marketing and Product - allowing us to create the blueprint for the cross-functional teams sharing of unreleased assets to produce a fully digital announcement. Given the nature of the never-seen-before of this project, we wanted to present Avatars as a new way for users to "express themselves" - giving the creation tools to our users and allowing them to make fun and joyful content with their own creativity.

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Creative Direction: Alessandro Fantini

Creative Production Agency: Gravity Road